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Description
In its simplest form term internet marketing refers to use power of internet to advertize any product or service and generate response. It is the easiest form of marketing where you reach your target customer in no time. But it is not as simple as it appears, the strategy has to be evolved and keep changing to keep it effective. At Panache we offer a homogeneous mix of internet marketing strategy to keep the traffic coming and rate of conversion going up.

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E-mail marketing - Email marketing as the name suggests, is the use of electronic mail for the purpose of advertisement. It is a form of direct marketing to promote your brand. Email marketing has been proven a very successful marketing medium, second only to search engine advertising. If figures are to be believed then in North America 45 of business promotions are done by the help of email marketing. Now you can imagine how potent this form of advertisement has become. One more interesting fact is that not only online but offline businesses are opting this medium.

Pay per click - You must have noticed the advertisements on the right side or on top of search result listings. These ads are called sponsored search results or simply ppc. They appear when advertisers bid on the keywords that visitors are searching for. This is a unique advertising mode where the advertiser pays to the host only when ad is clicked. Well some people are earning good from this campaign. But for some it does not weave magic. In the starting they spend less on bidding and receive little traffic, then they raise bid to attract more visitors but the conversions are not materialized. Not a happy situation for them. So when you choose to ppc program weigh the plan properly before jumping on to the bandwagon. At Panache before opting out for ppc campaign we research and prepare a plan suiting to your product demand.

B2b Marketing - b2b marketing is an electronic communication between manufacturer, wholesaler and retailer. Business marketing is completely different from consumer marketing. Here one has to plan the marketing strategy inclusive of b2b branding, product or service, target market, positioning statement and developing message. It's not about wooing a single customer on the contrary here one businessman tries to engage the other. So the language, methodology, advertisement and campaign is different.

Social media marketing - it is all about engaging your customer at social networking platforms and building online reputation. In social media marketing you develop an informal relation with your clients and by the magic of your reputation make them market your brand and product. Imagine people recommending your product to their peer group on these networking sites. This is better than any other kind of promotion where your own customers are your brand ambassadors and endorsing your product. We help you creating a magnetic reputation online which will bring you not only traffic but sales.

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