There are four areas of website maintenance and management
• Content - content needs to be alive, current and accurate. With fresh information people will always have a reason to return to the website time and again. Also old articles, comments and other information should be archived.
•Technology - technology changes so fast that the trade analysts say a `web year' is just one month. A website begins to look and act old if not updated regularly. Moreover the components of the website start malfunctioning with time and require maintenance.
•Community development - with time the visitors and their activities should increase and then starts viral marketing which is the most trusted tool of promotion. Visitors should come get new information, leave suggestions and feedbacks, refer your site to peer group, thereby making your website a success story. To keep the visitors engage and traffic voluminous every website needs professional management.
•Response and customer care - at times visitors come with queries, complaints and questions which needs to be addressed in no time to keep their interaction with website and your brand alive. For all this you need to have a strong customer support service which later becomes the backbone of every successful business.